Instinct Hardware were established as a manufacturer of Quality Architectural Ironmongery predominately manufactured using Grade 316 Stainless Steel. The directors using all of the knowledge and expertise they gained in their various roles that they held at Newman Tonks to launch the range of ironmongery we have all come to know as the Mirage range. Operating from a small 700 Square foot unit in the Balsall Heath area of Birmingham, starting the business was far from easy. Having outgrown the unit in Balsall Heath, the business was relocated to James Road in Tyseley. The business continued to prosper as it developed the range and ventured into the manufacture of bespoke architectural ironmongery. The business was on the move again in 1995 to a 14,000 square feet premises in Greet. Here the company faced its biggest challenges overcoming 2 recessions and having the unit flooded from water due to the nearby River Rea bursting its banks. This halted all the business operations due to the fact they had no operable machinery, however after a year-long struggle the company was back on its feet and on the move again. Today we occupy 65,000 square feet in Stirchley, the largest premises the company has occupied in its history. We employ just under 50 staff and are now one of the leading manufacturers of bespoke architectural ironmongery.